At UpLift Financial we are committed to protecting the privacy of all client personal information that we collect and maintain to allow us to do business with you. This notice outlines how we collect, hold, use and disclose your personal information when we conduct business on your behalf. Please read this notice carefully as it is required by the Personal Information Protection and Electronic Documents Act (Canada) and similar provincial privacy legislation.


What is personal information?

It is information that would allow a specific individual to be identified. It may include your name, address, telephone number, Social Insurance Number, date of birth, account numbers and holdings, as well as the name, address, and Social Insurance Number of your spouse, partner, and beneficiary. If you have a systematic withdrawal plan or pre-authorized payment plan in place your bank account numbers would constitute additional personal information about you.


When is personal information collected?

It is collected when you open an investment or submit a mortgage application with UpLift Financial Advisory, provide instructions to UpLift Financial Advisory and its affiliated investment and lenders about an existing investment account, apply for a mortgage, or request information about the investments or mortgage that you have made with us.


Where is personal information stored?

Your personal information is processed and stored in paper format in secured client files. It is also held in our back office database system where access is strictly controlled by a logon and password system.


Why is personal information collected, held, used and disclosed?

  • To identify you and ensure the accuracy of personal information kept in your client file;
  • To open a new account or to administer an existing one (such as maintaining, recording and storing investment account holdings, or listing transaction summaries and confirmations in your client file or our database);
  • To provide you with investment account statements, income tax receipts, transaction confirmations, prospectuses and other financial statements for investments and insurance that you own, and proxy mailings for unit holder meetings regarding your investments or insurance processed and held by us;
  • To execute transactions or to make additional purchases in existing investment or insurance accounts;
  • To verify account information with other firms given to us by you, as required, to allow UpLift Financial Advisory to properly service your account going forward;
  • To meet legal, income tax act, and regulatory requirements such as: the prevention of money laundering activities, the freezing of investment accounts operated by known terrorist organizations, the enforcement of court ordered settlements (including alimony, child support, and wage garnishees), surveillance of trading-related activity, trade desk review and other regulatory audits, investigations of potential regulatory and statutory violations, and information-sharing with securities regulatory authorities, regulated marketplaces, other self-regulatory organizations and law enforcement agencies in any jurisdiction in connection with any of the foregoing.


Who has access to personal information?

UpLift Financial Advisory Advisors and administration staff may have access to personal information held in a client file or our database provided they have a specific need to know this information for the administration of an account. UpLift Financial Advisory does not give, rent, or sell any client information to any organization or individual unless required by law. UpLift Financial Advisory may convey your personal information to another financial institution or service provider with your specific consent. Most of our clients have requested that we look for ways to reduce paper in an effort to be more environmentally friendly, and to look for more electronic solutions to speed up transaction processing, make address changes, update Know Your Client forms as per Securities Commission requirements and so on.

Clients may make a written request to access personal information contained in their client file at any time. Clients may verify their personal information and correct any inaccurate information in writing. Do clients have to provide their Social Insurance Number? UpLift Financial Advisory cannot open investment accounts for individuals without a Social Insurance Number. Canada Customs and Revenue Agency (CRA) requires financial product providers to have your Social Insurance Number when submitting tax reports to the CRA.